Service Description

Your brand deserves words that don’t just fill space—they need to connect, clarify, and convert. Whether you’re building a new site, refreshing an old one, or launching a bold rebrand, this service is for people who know their work matters and want their words to reflect that. Illuminate’s Web & Brand Copywriting service goes beyond surface-level content. We don’t just “make it sound better”—we help you figure out what you’re actually trying to say, who you’re trying to say it to, and how to do it in a way that feels real, readable, and relevant. It’s part creative process, part strategic clarity. Through a one-on-one consultation (or detailed intake), we’ll help you outline what your brand is about: your values, personality, ideal client, and tone. Then we’ll craft polished, professional copy that matches your voice and brings your site or brand content into alignment with your vision. This is a collaborative, customized process that works equally well for solo entrepreneurs, nonprofits, and growing businesses. Whether you’re launching a website for the first time or finally getting around to rewriting that 7-year-old “About” page—you’ll walk away with clear, confident messaging and page-ready content. We also guide you through content structure and flow. Not sure what pages you need? Need help breaking down your services into digestible sections? That’s part of the process. We can also work with designers and web developers to ensure a seamless experience between your words and your visuals. Pair this service with a Brand Kit or Visual Identity Package for a complete refresh—or integrate it into a marketing retainer if you need support long-term.